Testing contents

We test contents for predicting the satisfaction and the size of the targeted audiences.

We test contents against the risk of insufficient audience, analyzing the various content elements at each step of the production chain: concept, script, images, editions and trailers.

All content key elements are tested

  • Testing concepts for audience entertainment qualities
  • Testing fiction worlds for cohesion, coherence, memorability
  • Testing stories and situations on interest, engagement and edification
  • Testing plots for tension and excitement
  • Testing characters for emotion and identification
  • Testing pacing for attention and addiction
  • Testing scenes for memory
  • Testing images for perception
  • Testing words and sounds for meaning

Some examples of tests recently employed with successful productions.

  • The audience memory test. Will this content be memorable enough?
  • The credibility test. Will this content be credible enough to create a constant suspension of disbelief with wide audiences?
  • The world franchise test. Is this fiction world complete enough to become a franchise?
  • The Bechdel test. Will this content attract the women audiences?
  • The Mantel test. Will this content attract the teens audiences?
  • The questions test. Is the audience kept engaged with a least three questions running in its mind at all time?
  • The complexity test. Is this content simple enough to be followed by wide international audiences?
  • The originality test. Is this content original enough to keep the audience surprised?
  • The identification test. Are the situations and characters designed for wide audiences identification?