CFX are the most powerful Special Cognitive Effects for boosting audience satisfaction.
CFX, standing for Special Cognitive Effects, are pieces of information send by the content to the audience in order to generate such predictable cognitive and affective effects as stress, tension, joy, fear, sadness, anger, surprise, laugh, memory, motivation or decision.
CFX are vectored to the audience through characters behaviors or dialogs and through filmed situations.
The TFL rule base is composed of more the 324 CFX ready to adapt to any content.
In the entertainment and communication industries, cognitive effects (abbreviated CFX (c)) are the processes by which a target audience reaction is created and/or manipulated outside the context of the creative content.
Cognitive effects involve the integration of contents and generated imagery to create environments which generate audience memory, attention, interest, emotion or edification, but would be dangerous, expensive, impractical, or simply impossible to capture on film.
Cognitive effects using computer generated emotions ( CGE) have recently become accessible to the industry with the introduction of Emotion Builder software.
The CFX categories
- Adding audience perception factors: high contrast, saturated colors, good shapes...
- Adding attention factors: suddenness, asymmetries, differences, moves...
- Adding stress factors: uncertainties, strain, questions, deadlines, contradictions, fragmentation...
- Adding emotion basic factors: joy, fear, anger, disgust, sadness, surprise...
- Adding emotion generators: injustice to the weak, trust betrayal, separation from desire, incapacitated responsibilities
- Adding memory factors: repetitions, versioning, links, simplification...
- Adding edification factors: messages, channels...
- Adding decision factors: imitation, rationales...
Amplifying the stress factors
- Adding questions
- Adding clocks
- Adding information asymmetry
Amplifying the emotion factors
- Adding injustice to the weak situations
- Adding trust betrayal situations
- Adding separation from desire situations
- Adding incapacitated reponsibility situations
Amplifying audience identification
- To characters: likability, similarity and modelling factors
- To situations: familiarity, credibility factors
“…We look for more audience for our productions. Since 18 years, we use a time-tested solution: CFX. As we see it, CFX is a piece of information to the audience that, when embedded into contents, enhance their excitement, emotion and edification effects. With professionals, we select and adapt the CFXs to our contents after testing the concept, the scripts or the images for missing audience satisfaction and recruitment factors…”