The Fiction Lab core technology. The CODI format
CODI ©, short for Content Digital Interface is an information standard that describes elements and processes that allows a wide variety of contents and media to connect and communicate with one another. A single CODI table can carry up to 1.000 messages, each of which can be routed by a separate vector for a target audience throughout a target media.
CODI carries event messages that specify the information transferred to the audience, its sequence, its vector and its expected effect on the audience with actions, behaviors, sets, dialogues and sounds. CODI sets and synchronize information between multiple vectors like worlds, characters, stories, plots, scenes, images in order to generate audience satisfaction, memory, attention, emotion…
CODI messages – known in the media community through its most popular application CFX©- are sent to scripts and images where they control the effect generated on the audience by tests predicting audience reactions like SCAN.
Those CODI messages can also be recorded in EMOTION BUILDER © software which can be used to edit or generate full scripts or images for films, series, shows, video games, ads or news.
Advantage of using CODI for the media, entertainment and communication industries is to standardize their knowledge in a format that can be directly interpreted to generate a multitude of different contents, that is compact and useable by many media as the web, press, TV, cinema…
More and more media uses a CODI application known as M.A.T.C.H. for Media Audience-To-Content Hedger, to optimize their revenues by better matching target audience and contents.
CODI technology was standardized in 1995 by a neuroscientist and knowledge management professional, Patrick M. Georges, MD. It’s now maintained by The Fiction Lab organization
One of the first application was by the Hollywood movie picture sciences as a Story Information Management table for screenwriting.
CODI © is a trademark and copyright of THE FICTION LAB.