M.A.T.C.H. More audience through finer programming

Optimize audience occupation for more revenues

For more information on TFL services using this technology, go to page PROGRAMMING CONTENTS

M.A.T.C.H.  is a three step process to program and distribute contents better



Step 1. From an audience profile (age, gender, social level, behaviors, previous buy…)  or a screen presence, establish its particular entertainment needs profile on 67 needs criteria’s ( levels of action, sex, violence, genre, heroes, emotions, excitement, duration, themes, subject, balance familiarity / originality, balance fiction / reality, edification…)

Step 2. From a particular content (film or series), list and rate all its capacities to fulfill particular entertainment needs in 67 satisfaction criteria’s ( levels of action, sex, violence, genre, heroes, emotions, excitement, duration, themes, subject, balance familiarity / originality, balance fiction / reality, edification power…)

Step 3. Swiftly match audience demand and content offer in order to satisfy a particular audience better, and to yield more revenues from a particular content / right.    

The new Media Audience-To-Content Hedger © from TFL helps programmers and distributors to better allocation contents to audiences.