Audience development, growth and satisfaction is secured through a 5-step process: EMOTION BUILDER

Step 1. Design CFX from cognitive and affective science survey

Step 2. Design SCAN tests to identify where the CFX will be best placed in the content

Step 3. Design SCRIPT for new content generation

Step 4. Setup the CREATE project management software to align the production with audience needs

Step 5. Customize the MATCH process to program the content in front of the right audiences